About

Deluxe Special is an independent clothing brand inspired by and created for the city we love so much - Charleston, South Carolina. Our hyper-local collection of apparel and goods focuses on the unique neighborhoods + islands, the laid back vibes, the charming decay and the pockets of weirdness that make up the magical aura that is so uniquely Charleston.

Meet Our Mascot

Meet Bobby Balloons. Rescued from an antique store in Bristol, TN, Bobby has become a fixture in the Deluxe Special studio. Now retired from his former career as a mall helium tank tycoon, Bobby lives a more simple life with us by the seashore.